100 Member Experiment

to experience my membership launch planning and execution that I've been doing since 2005 with 1000's of clients.

a front row seat to what's working and what's not working in real time (and how I course correct when things don't go well...get ready for some real talk!)

a documented journal (Google Doc) where I will share (almost daily) updates of what I am doing, what I am planning, what's working, what's not working and more. You can use this to help plan your own launches!

to ask questions about my 100 Members Experiment via comments in the Google Doc and you’ll get to engage with the other like-minded online coaches, consultants, business owners and trainers who are just as eager to learn and grow as you are. Get ready for some serious networking!

a private podcast where you'll get my weekly updates via short audios that you can listen to on the go, while washing dishes or while on your walks! If there is an exciting update I may publish 2 or more podcasts in a week! (available until September 1 2025)

(almost) daily "action steps" for your own journey to adding 100's or 1000's members to your memberships!

BONUS: $50 De Freitas Dough (credit) that you can use before May 1st 2025 to use towards one of my memberships: Engaged and Profitable Memberships and Engaged Groups Memberships.

Enter your bullet points here..

So far I showed everyone the behind the scenes of my “masterclass” launch that took place in December. I ran it at the last minute, quickly and easily. I did a debrief on this launch including what I would do better next time.

Now I am planning a “challenge” (more of an “UNchallenge”), for March. Members are getting the behind the scenes as I plan my challenge launch including content strategies, calendar strategies and promotional strategies! If you have ever wanted to learn how to run a challenge launch then this will be super helpful!

In April I am running my second summit which will lead people into my Engaged and Profitable Memberships membership! You'll get to see the BTS of me planning and executing a summit.

There are currently 6 mini podcast episodes that give you a weekly summary, so you can listen to these and be all caught up in less than 30 minutes.

Our first Community Call is set for January 21st! So come on in and join us!

Enter your bullet points here..

you want to not only follow along but try the same launch strategies I will be sharing so you can add your own 100 new members!

you want to new creative and fun ways to attract members to your own membership.

you want to use this as an accountability structure to launch and fill your own membership(s).

you're thinking of launching a membership in 2025 but you aren't so sure yet. Great! Come join us for this experience and see if a membership is for you. If it is, great! If it isn't, you can ~~cross it off your 2025 plans~~!

you are launching a new membership in 2025, and you want to learn what is working in terms of filling a membership!

you have a membership and you are looking for new ways to launch it!

you are like me, and you love watching things behind the scenes. You love to learn by example. You love seeing how someone recovers and wins after facing a set back of any kind. You like to see what hacks, strategies and tools you can add to your own business!

Enter your bullet points here..

What is the membership you will be launching and reaching 100 new members?
It's Engaged and Profitable Memberships membership. I launched it in March 2024. BTW your ticket to this experiment includes a $50 "De Freitas Dough" credit to use towards my memberships (Engaged and Profitable Memberships and Engaged Groups Membership). You can find out more about Engaged and Profitable Memberships here: https://engagedgroups.com/epm
What happens if you reach 100 new members in a week or a month?
Great question. If we happen to reach 100 new members quickly we will keep going until March 3rd 2025. That means if we reach our goal of 100 new members before March 3rd 2025 we will keep this experiment going and go past that 100 goal! This means you'll get at least 3 months in this experiment.
UPDATE: Our next big planned launch will be in March, so we will likely keep going until April. At the end of April I am hosting a summit which will bring in more members! You'll get to follow my summit BTS as well!
What happens if you don't reach 100 new members?
We will keep going until we reach 100 new members! I know so many people would benefit from the resources and tools in this membership so I'm on a mission to get it out there and fill it with amazing humans!
But let's say something happens out of my control, then I reserve the right to end the experiment after March 3rd 2025.
What do I get if I sign up for this experiment?
You'll get to experience my membership launch planning and execution, a front row seat to watch me grow my membership by 100 new membership, a documented journal (Google Doc) of my journey where I will share it all, a private podcast to get my updates and extra goodies in audio format and a BONUS: $50 De Freitas Dough that you can use before May 1st 2025 to use towards 3 of my memberships.
How is this different from the 50 Day Membership Experiment?
In 50 Day Membership Experiment I went from no idea to a fully launched membership. That membership happened to be "Engaged and Profitable Memberships!" Now we are taking that membership and filling it with an additional 100 members!
How will I get the information?
I will be documenting my processes, plans, stats etc in a Google Doc. You'll have access to view the document and add your comments along the way. You'll also get at least one audio update via a private podcast so you can listen on the go!
You'll gain access to the private podcast shortly after you register via email.
You'll gain access to the Google Doc shortly after you register via email.
When does it start and when does it end?
We will begin Monday December 2nd and go until we hit 100 new members.

If we happen to reach 100 new members quickly we will keep going until March 3rd 2025. That means if we reach our goal of 100 new members before March 3rd 2025 we will keep this experiment going and go past that 100 goal! This means you'll get at least 3 months in this experiment.

UPDATE: Our next big planned launch will be in March, so we will likely keep going until April. At the end of April I am hosting a summit which will bring in more members! You'll get to follow my summit BTS as well!

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Since you love Behind The Scenes why not follow my journey as I designed, filled and launched my membership in 50(ish) days $199 $49

Earlier this year I documented my entire process of going from zero to a fully launched and filled membership site!

You're invited to see it all from defining the transformation my members would experience, choosing the perfect membership model, choosing the deliverables, nailing down pricing and tiers, choosing the tech, creating my launch plan and more.You'll get all the video journals and the Google Doc where I documented the entire experiment!If you choose to join us in our membership, Engaged and Profitable Memberships, you'll get a $49 credit to use towards your registration.

If you are new to me, this is for you!

Hi, I’m Sandra De Freitas.

I’m a Business Coach who has been an online entrepreneur since 2005.

I specialize in memberships, launches and communities! You may have heard of my podcast and group "Memberships, Launches and Communities".

My clients call me a unicorn because of my mix of marketing, tech and coaching. They also call me the "Launch Mom".

This year I’m celebrating 19 years in business, in the Internet marketing world. I wrote the book on using the web to grow your profits (it’s called “Does This Blogsite Make My Wallet Look Fat?”). I’ve earned more than 10 digital marketing certifications from Digital Marketer, and I’ve spoken on many big stages, and even emcee'd a number of live events.

I coached a membership program for 2 years and was the Head Coach for a high-end coaching program for a year.

During that time, I did launch consulting, online technology consulting, created launch debriefs, membership site tours, ran hot-seat coaching, and held 303 one-on-one coaching calls (that's not a typo - 303 calls!)!

I was also the Community Manager for six of their groups. I was a natural. The communities I managed thrived. They boasted high engagement, lots of sales, and solid culture. Often, I found myself answering questions about tech, strategy, and TME course material. This all came so naturally to me that I didn’t realize it was actually a specialty!

When I left TME to focus on my own business once again, lots of people were curious about the work I’d pursue. A surprising number of people—frustrated, overwhelmed entrepreneurs who couldn’t quite get their groups to take off like mine had—asked me to me for my support!

I have a passion for helping other exhausted, overwhelmed business owners to turn their groups into powerful business- and profit-growing tools.

You may also want to know that I am empathetic and have zero tolerance for pushy and arrogant marketing tactics.

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Since you love Behind The Scenes why not follow my journey as I designed, filled and launched my membership in 50(ish) days $199 $49

Earlier this year I documented my entire process of going from zero to a fully launched and filled membership site!

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